V Energy goes with the flow in new campaign for new slow-release energy drink via Thinkerbell

V Energy has launched its brand new range of slow-release energy drinks, V Riise, and teamed up with Thinkerbell for the campaign.

With V Riise’s all new slow-release energy technology, consumers have a longer-lasting, smoother energy delivery to get through all the big energy moments of the work day.

To bring this benefit to life, the agency's campaign visualises the unique feeling of slow-release energy – a flow state that lets you glide through your day with ease.

[video width="1920" height="1080" mp4="https://images-r2.thebrag.com/mw/uploads/2025/05/1.-V-Energy-Riise-30_.mp4"][/video]

Thinkerbell’s Executive Creative Tinker, Sesh Moodley, said: “We wanted to capture the kind of energy that doesn’t spike – it flows.

"V Riise isn’t about the rush, it’s about the rhythm, so lucky it’s got a banger track to go with it.”

Mariko Inoue, Director of V Energy, added: "This is an exciting development for the V Energy brand, with V Riise building on the success of V Energy - Oceania’s number one energy drink. V Riise was developed in response to a clear consumer need for a more sustained energy.

"The research shows that two thirds of people experience energy dips throughout the day and are seeking products that meet their energy needs."

The creative is now rolling out across TV/BVOD, cinema, social, online, out-of-home and shopper in Australia and New Zealand.

V Energy's campaign with Thinkerbell comes after the creative agency's work with GWM to launch its new Cannon Alpha Plug-in Hybrid: The Carpool, a heated, bubbling spa bath that fits in the rear tray and runs entirely off the GWM Cannon Alpha PHEVs class leading 37.1kwH EV battery and vehicles to load (V2L) capability.

Credits
Creative agency: Thinkerbell
Client: Suntory Oceania

Director: James Chappell
Production/Post production: Clockwork Films
CGI Elements: Heckler HQ
Music Composition and Sound: Electric Sheep Music

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