VERSA appointed by Carpet Court as digital agency of record

VERSA has announced it has been appointed as the digital agency of record for flooring specialist Carpet Court, following a competitive pitch process.

The agency will provide a digital experience roadmap that will support Carpet Court as they move beyond the traditional role of a flooring retailer to the trusted go-to lifestyle brand for home renovation inspiration and education for home renovators.

In 2023 Carpet Court will celebrate its 50th year, coinciding with its customer experience transformation journey

Carpet Court chose to work with VERSA for a number of reasons including its reputation for building market leading platforms, and also for its expertise in providing innovative solutions.

Kara Norris, CMO of Carpet Court, said: "We are truly excited about our 50-year milestone and are looking at ways, through this work with the VERSA Team, to continue to excite and delight our customers when it comes to inspiration and the selection of products for their home renovation.

"We aspire to engage with our customers earlier at the all-important dream stage where ideas are generated. The customer experience transformation work we are conducting with VERSA, we believe, will deliver this and more."

Kath Blackham, CEO VERSA, said: "We believe in being fearless and we are looking forward to bringing this passion, along with our market leading digital experience, to support the Carpet Court team, and community of customers."

VERSA specialise in digital transformation powered by conversational AI - the agency helps clients build scalable conversational relationships with their customers.

The independent agency was established 10 years ago as a team of two, designing websites in a back alley in Cremorne, Victoria. Now, VERSA has now grown to a team of 50 and continues to work on projects that make life better. The agency also continues to lead innovation in technology in Australia, Singapore and the US.