Amber Tiles appoints Yango as digital media agency partner

Yango has appointed as digital media agency partner for tile and stone retailer, Amber Tiles.

This partnership will see the independent agency will oversee for driving Amber Tiles’ digital media strategy, planning, and buying across all channels, with a focus on enhancing brand awareness, driving customer engagement, and boosting sales.

Amber Tiles, renowned for its extensive range of high-quality tiles and stone products, sought a partner with a proven track record of delivering innovative and results-driven digital media solutions. Yango’s deep understanding of the Australian retail landscape, coupled with its data-driven approach and creative media strategies, contributed to its appointment by Amber Tiles.

"We are incredibly excited to partner with Amber Tiles, a brand synonymous with quality and style," Amy Carr, General Manager of Growth at Yango, said.

"We look forward to leveraging our expertise to develop and execute impactful digital media campaigns that will further strengthen their market position and drive significant growth."

Michelle Bianchi, Senior Marketing Advisor at Amber, said: "We were impressed by Yango’s strategic thinking, their understanding of our brand, and their commitment to delivering measurable results.

"We are confident that this partnership will play a crucial role in achieving our marketing objectives and connecting with our customers in new and innovative ways."

Yango’s appointment comes at a pivotal time for Amber Tiles as the company continues to expand its national footprint and enhance its customer experience.

The agency will work closely with Amber Tiles’ marketing team to develop integrated digital media campaigns that resonate with its target audience and drive tangible business outcomes.

Carr joined Yango at the start over the month and brings more than 15 years of media and leadership experience to the independent, full-service media agency, having worked for some of Australia’s biggest media agencies.

Top image: Amy Carr

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