Zeno wins Gorilla Glue and O’Keeffe's Hardworking Skincare

Zeno Group has been appointed as the communications agency of record in Australia for The Gorilla Glue Company and O’Keeffe’s Hardworking Skincare.

The agency will put a comprehensive communications strategy that includes creative campaigns, media outreach, and influencer partnerships to build awareness and consumer trust for both brands, positioning them as essential, go-to solutions for Australian consumers.

The creative campaigns will be focused on educating consumers about each product through targeted earned media outreach, engaging storytelling, and strategic influencer partnerships to foster brand recognition and consumer trust.

The Gorilla Glue Company, based in Ohio, USA, is known for its strong and versatile premium adhesives. In 2010, the company acquired O’Keeffe’s Skincare, which is known for its O’Keeffe’s Working Hands Hand Cream.

"We are delighted to appoint Zeno Group as our communications partner as we enter a new phase of growth," Lauren Croall, brand director, Asia Pacific, The Gorilla Glue Company, said.

"We believe Zeno’s creative approach and dedication to excellence will help us connect with our consumers in new and meaningful ways, driving growth and brand loyalty.”

Sarah Littlefair, Zeno Australia’s managing director, said: "We are proud to partner with The Gorilla Glue Company to advance their authentic, high-quality brands, Gorilla Glue and O’Keeffe’s. Our Zeno team is eager to take a bold approach to showcase these landmark products to a wider audience through creative and engaging campaigns."

The new client additions for Zeno add to its portfolio of clients such as Lenovo, Motorola, Veeam and Yorkshire Tea. Zeno's Sydney and Melbourne teams were recently honoured with PR Awards APAC Best Culture of the Year and Campaign Best Places to Work APAC – Best Employee Engagement.

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