Bread Agency is appointed as MoleMap social media partner

Bread Agency has been appointed social media agency partner for MoleMap across Australia and New Zealand, following a competitive review.

The remit covers MoleMap’s social media strategy, creative campaigns, social activations, content production, influencer marketing and community engagement.

MoleMap said the work will support awareness, education and patient acquisition across both markets. The company operates more than 100 clinics across Australia and New Zealand, providing digital skin checks and mole-mapping services.

Duncan Armour, CMO of MoleMap, said the agency showed a strong understanding of the healthcare brand’s clinical approach.

“We were impressed by Bread Agency’s social expertise and strategic thinking,” Armour said.

“The team demonstrated a clear understanding of our clinical-first approach and how to translate that into trusted, effective social experiences that engage patients and referrers alike.”

Bread to support MoleMap’s growth

Amaury Treguer, Co-Founder of Bread, said the agency was pleased to support MoleMap’s next phase of growth.

“We’re excited to spearhead the next phase of MoleMap’s growth,” Treguer said.

“The work MoleMap does in detecting and preventing melanoma and skin cancer is deeply meaningful, and we’re proud to help amplify that mission through thoughtful and impact-driven social campaigns, making MoleMap a must-habit for health-conscious Aussies and Kiwis.”

Treguer said the appointment also marks the fifth time he has worked with Armour over the past 16 years across multiple businesses.

“That shared history and mutual trust make this collaboration even more powerful,” he said.

Bread Agency describes itself as a “Story Selling” agency, with services across strategy, creative, content production, community engagement, livestream shopping, ratings and reviews, influencer marketing and paid media.

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