Maje and SANDRO appoint MCMPR to lead Australian communications

French fashion brands Maje and SANDRO have appointed MCMPR as their integrated communications agency in Australia, as both labels look to sharpen their local market presence.

The move signals a coordinated push by the Paris-founded brands to deepen cultural relevance and brand visibility across Australia’s competitive premium fashion sector.

Founded in Paris in 1998 by Judith Milgrom, Maje has built a global reputation for its blend of bohemian sensibility and urban sophistication. The brand operates 14 locations nationwide across Sydney, Melbourne and Brisbane, alongside its online presence.

SANDRO, established in 1984, has similarly carved out a position in the premium market with its balance of refined tailoring and understated design. The brand maintains 15 stores across Sydney, Melbourne, Brisbane and Perth, spanning both womenswear and menswear.

SANDRO campaign

Integrated remit across PR, talent and storytelling

Under the new partnership, MCMPR will lead PR and communications for both brands in Australia, overseeing press office operations, talent and influencer engagement, and showroom and sample management.

The agency will also be tasked with developing localised brand storytelling initiatives to strengthen connections with Australian audiences.

MCMPR said it would draw on its local market expertise and global perspective to position both labels within Australia’s evolving fashion landscape, with a focus on multi-channel communications.

Strategic play for cultural relevance

Marie-Claude Mallat, Founder and Director of MCMPR, framed the appointment as a moment of continued growth for both brands locally.

“Maje and SANDRO represent the enduring appeal of Parisian style - each with a distinct point of view that continues to resonate globally. We are proud to partner with both brands at a time of continued growth in Australia, shaping strategies that amplify their identity through culturally attuned storytelling and elevated brand experiences,” she said.

Main image: Maje campaign

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