QMS expands national capability with four senior appointments

QMS is making major moves extending its customer and strategic teams with four female powered appointments across Melbourne and Sydney.

Earlier, the company expanded its leadership team with the appointment of a National Sales Director and a Creative Director for the in-house creative services.

In Melbourne, Sophie Mylne has been appointed to the newly created role of Strategic Sales Manager.

Mylne joins QMS after 14 years at Dentsu, most recently at Carat where she led the AHM account. Her experience also runs across client roles at Vizeum and Mitchell & Partners.

In her new role, she will work closely with national sales teams to shape client solutions and drive long-term strategic partnerships.

More appointments

To deepen its relationships with independent agencies and direct clients, an ongoing strategic priority QMS has appointed Bianca Jeffrey and Katie Micallef as Group Business Directors for NSW Independent and Direct.

Jeffrey joins from Are Media, where she served as Group Business Director. She has also held roles as National Partnerships Manager, New Retail at Mirvac and Key Account Agency Manager at Bauer Media.

Micallef comes to QMS from the Nine Network, where she was a Group Business Manager. Her background includes roles at Omnicom Media Group and TorchMedia.

Also joining the NSW Agency team is Jodie Bradley, appointed Group Business Director. Bradley spent more than 14 years at ARN in senior sales, strategy, and partnerships roles, and has additional experience across Medium Rare Content, Ikon Communications and MTV Australia.

QMS says new leaders will deliver "smarter, more effective solutions"

QMS Chief Sales Officer, Tim Murphy, welcomed the appointments, saying the hires reflect the company’s commitment to driving meaningful outcomes for clients.

“It’s terrific to welcome Sophie, Bianca, Katie and Jodie to the QMS team. Each of them brings a wealth of experience and a deep understanding of how to deliver meaningful outcomes for our customers. Their combined expertise will strengthen our ability to create smarter, more effective solutions that help brands connect with our audiences in powerful ways,” Murphy said.

“As we continue to evolve our business, our focus remains on partnering closely with clients and agencies to deliver innovative, quality campaigns that drive measurable and sustainable growth.

"This investment in talent reflects our deep commitment to helping our partners thrive in an increasingly dynamic media landscape," he said.

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