REA Group renews Sydney Swans sponsorship in new three-year deal

realestate.com.au (REA Group) has renewed its major partnership with the Sydney Swans in a new three-year agreement that will carry the relationship through the 2027, 2028 and 2029 AFL and AFLW seasons.

The deal keeps the property platform’s branding on the back of the club’s guernsey and across stadium LED signage, continuing a sponsorship relationship that now enters its second decade.

Partnership expands into AFLW

The agreement will broaden into a whole-of-club partnership from 2027, with realestate.com.au also becoming a major partner of the Sydney Swans AFLW program.

Sarah Myers, General Manager Audience and Marketing at REA Group, said the renewal reflects the long-term value of the sponsorship.

“We’re incredibly proud to be marking this 10-year milestone with a new long-term commitment. Over the past decade, our partnership with the Swans has been a powerful platform, helping us build brand love and trust with property-obsessed Sydneysiders.

“Combining two of Australia’s favourite pastimes – property and sport – continues to be a winning play and is a key part of our broader marketing mix. We’re helping more Australians than ever before in their property journey with a record number choosing the realestate.com.au app in January.”

Matthew Pavlich

Club marks decade-long sponsor relationship

Matthew Pavlich, Chief Executive Officer at Sydney Swans, said the sponsor had become closely associated with the club’s identity.

“We’re thrilled to continue our partnership with realestate.com.au, and we’re incredibly grateful for the support they’ve shown our club over the past decade.

“realestate.com.au has become a familiar and much-loved part of our iconic red and white guernsey, and we’re excited that it will extend to our AFLW team from 2027. On behalf of everyone at the club, I’d like to thank the team at REA Group, and I look forward to many more years to come with realestate.com.au by our side.”

To mark the renewal, realestate.com.au is also launching an immersive iGUIDE 3D tour of the Sydney Swans High Performance Facility, giving fans a virtual look inside the club’s headquarters ahead of iGUIDE’s Australian market rollout

Top Image: realestate.com.au

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