Simon Bates joins Nine as Director of Social Media and Off Platform
He joins from TikTok (ByteDance), where he served as Head of Content.
Simon Bates has announced his latest role at Nine as Director of Social Media and Off-Platform, closely working with Stan, 9Now and the 9Network
Past experience
In his previous role at TikTok (ByteDance), Bate served as Head of Content. Announcing the move via LinkedIn post, Bates said it has been “an incredible chapter at TikTok, but it’s time for the next one.”
Image: Simon Bates' LinkedIn.
“Being part of ByteDance during such a hyper-growth phase was a genuinely unique experience. Constant momentum, massive scale, and no shortage of challenges,” Bates said.
He highlighted his achievements at TikTok, where he helped grow the AUNZ community to surpass 12 million users.
“Working alongside brilliant global teams, publisher partners, and creators shaping culture has been a career highlight.”
New role responsibilities
In his new role, Bates will spearhead a new Centre of Excellence within the Streaming & Broadcast (S&B) division.
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“The opportunity to connect our world-class content with audiences across third-party platforms for Stan, 9Now and the 9Network is very exciting.
“From the Olympics, NRL, Premier League and Rugby, to cultural staples like The Block, MAFS, 60 Minutes, and the incredible slate of Stan Originals, the IP is second to none.”
Top Image: Simon Bates
