SPC Global appoints Dialogue to head strategic communications

SPC Global has appointed Dialogue as its retained communications partner.

The move signals a sharpened focus on investor engagement, leadership visibility and corporate narrative as SPC Global expands its footprint domestically and internationally.

Supporting a multi-division growth strategy

One of Australia’s most established food and beverage groups, SPC Global operates across four complementary divisions: SPC, The Original Beverage Co, Nature One and Natural Ingredients.

Together, the portfolio spans consumer brands, high-growth nutrition and beverage platforms, and B2B capabilities.

With operations extending from Shepparton to Singapore, the group has positioned innovation, operational excellence and sustainable growth at the centre of its strategy.

Dialogue will work alongside SPC Global to support key financial and operational milestones, elevate executive visibility across priority markets, and manage ASX communications, media relations and issues management.

The agency brings experience across FMCG brands and listed-company environments.

Hayley Coldrey    Image: SPC Global

Hayley Coldrey, General Counsel and Company Secretary at SPC Global, said the partnership aligns with the company’s next phase of disciplined expansion.

“We’re focused on disciplined growth and building trust with our investors, customers and people,” Coldrey said.

“Dialogue adds the right mix of counsel and execution to support our business priorities and brings deep experience across corporate, consumer and ASX-facing communications, making them the ideal partner as we pursue our ambitions across Asia-Pacific. With several key business initiatives in motion, Dialogue have quickly become an integral extension of our team.”

Elevating a global growth narrative

Kate Bradley, Founder and CEO of Dialogue, said the appointment reflects SPC Global’s broader international ambitions.

“SPC Global has a great Australian story with global ambition. As the company continues to expand across new markets, our focus will be on articulating a clear, consistent corporate narrative and championing the people and partnerships driving its next chapter of growth,” Bradley said.

Dialogue’s broader client roster includes Acer, Nutella, Fourth Wave Wines, Duxton Vineyards, Taylors Wines, Sydney Zoo, Hill-Smith Family Estates, Energizer, Posca Hydrate, Skye Suites and Hyatt Regency Sydney.

Top Image: Kate Bradley and Neale Whitaker

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