This Is Flow wins Australian Health Vitality

Independent media agency This Is Flow has been appointed by Australian Health Vitality (AHV) to manage media planning and buying across its portfolio of health and wellness brands.

AHV’s stable includes some of Australia’s best-known vitamin and weight loss products, such as Life Botanics, HairCareBear, Iso Whey, Celebrity Slim and Wheyless. The account spans both brand and e-commerce media, with Flow tasked with driving growth and connecting AHV brands with health-conscious consumers nationwide.

Steve Brandt, CMO at Australian Health Vitality, said: “We are an entrepreneurial company experiencing rapid growth and need a partner who is dynamic, with the ability to continue driving our brands forward. This Is Flow have the team and mindset to accelerate our growth and unlock new opportunities to connect us with our consumers. Big things are coming!”

Flow’s prior work in the wellbeing space was highlighted as a key factor in securing the win, with the agency building strong expertise in the channels, audiences and growth strategies unique to the category.

Jimmy Hyett, CEO of This Is Flow, added: “We’re so excited to be working with the amazing AHV team and their innovative brands. Not many health brands own the entire journey from formulation to consumption, and it opens so many opportunities to innovate in media with new products and formats. It’s the kind of work we love doing.”

Initial activity has already launched across influencers and performance digital channels, with brand campaigns set to follow.

This Is Flow, founded by Hyett, is a full-service media agency offering strategy, research, data science, creative, content, and planning across online and offline channels. Its client base spans travel, FMCG, pharmaceutical, events, home and quick service restaurants.

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