UM Australia promotes Andrew Clift to Sydney general manager

UM Australia has promoted Andrew Clift to general manager of its Sydney office, elevating the long-time leader from his previous role as managing partner. The move recognises Clift’s decade-long contribution and his broad expertise across media, marketing, and communications. The appointment is effective immediately.

What UM says

Anathea Ruys, CEO, UM Australia, said the promotion reflects the agency’s commitment to developing talent from within. “Promoting from within is always a proud moment for UM, and Andrew is the right talent to lead our Sydney office into 2026 and beyond.

“He is deeply immersed in the business and has an outstanding track record of delivering real value and impact for our clients. He will bring new energy and leadership to help our Sydney team continue to thrive.”

Ruys continued: “Andrew’s passion for his craft has always been unwavering and his leadership and mentoring skills have been crucial to enable UM grow, foster innovation and uphold the agency’s ambition to deliver exceptional client results.”

Clift’s priorities

Commenting on his promotion, Clift said: “I’m thrilled to take on this next chapter at UM and lead our team in such an exciting period for our industry. Over the past decade, I’ve been fortunate to work with incredible clients and teams, and this role is an opportunity to continue building on that foundation and help solve the complex challenges businesses face today.

“Under my leadership our aim will be to continue to drive innovation and deliver outstanding outcomes for clients as we move into 2026 and beyond.”

Experience and remit

Bringing strategic insight to every client engagement, Clift has built a reputation for innovative, client-focused solutions across digital and traditional channels. His career spans account management, media planning and buying, and client communications, giving him a holistic view of UM’s business and its clients.

Clift has been with UM since 2016 and will now lead the Sydney team as it continues to grow and service a broad roster of clients.

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