Word of Mouth Digital launches fractional CMO offering
The offering is aimed at growing companies that have outgrown ad-hoc marketing approaches.
Word of Mouth Digital Agency has launched a new fractional CMO offering, giving brands access to embedded senior marketing leadership backed by the agency’s full-service delivery team.
The new model places experienced marketing leaders directly inside client businesses to set strategy, oversee execution and support commercial decision-making, without the cost or long-term commitment of a full-time chief marketing officer.
The offering is aimed at growing companies that have outgrown ad-hoc marketing approaches and require senior-level direction, accountability and structure.
Embedded leadership without a full-time hire
Co-founder Tash Williams said the new service was developed in response to increasing demand from clients seeking more clarity and leadership as their businesses mature.
“Our new Fractional CMO offering is designed for businesses that have outgrown ad-hoc marketing but aren’t ready to bring on a full executive team,” Williams said.
“The value of the fractional CMO model is how closely it integrates with internal teams. We’re not advising from the sidelines, we’re in the business, helping teams make better decisions and move faster with confidence.”
Early momentum across multiple sectors
The launch marks a strong start to 2026 for Word of Mouth Digital, with several new client partnerships already confirmed across the retail, home, beauty, wellness and property sectors.
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Recent client wins include Marquise, Geelong Homes, Bronte Body Care, The Discovery Space and Studio A.
Top Image: Alex and Tash Williams (Co-founders)
