Airwallex appoints director of marketing to oversee ANZ region

Australian fintech company Airwallex has appointed Jennifer Snell as director of marketing, ANZ.

Snell brings more than 15 years of marketing experience to the role and will lead marketing initiatives throughout Australia and New Zealand.

She joins the fintech company from financial comparison website Finder, where she served as general manager, Marketing & Loyalty. Before this, she held senior roles at amaysim and BrickX.

Snell said of her new role: "As an Australia-founded tech company, this region is integral to Airwallex’s success story. I feel privileged to be driving marketing efforts for ANZ as we continue to scale and enable businesses to navigate the global financial landscape with ease and efficiency."

She will report to Andrew Balint, who was recently appointed as VP, Marketing, APAC (ex-China). He said: "Jen has a stellar reputation for launching successful campaigns and brand building. I am delighted to have her on the team to take Airwallex’s brand to new heights and deliver on our mission to help businesses grow beyond borders."

Airwallex’s growth in Australia and New Zealand continues to gain strength and will be further accelerated by the addition of new marketing hires. This week, the fintech announced its expansion in New Zealand, with the launch of corporate cards and online payments alongside plans to hire 10 employees on ground this year.

Snell’s appointment is effective immediately. 

Last year, Airwallex's partnership with the McLaren Formula 1 Team resulted in 59% increase in perceived brand trust among respondents who associated Airwallex with McLaren Racing,and 74% of respondents indicated the partnership makes them more likely to choose Airwallex.

With the 2025 Formula 1 season set to kick off in Melbourne next month, Airwallex’s partnership with the McLaren Formula 1 Team will be prominently showcased to anticipated record crowds at Albert Park.

Top image: Jennifer Snell

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