Uber appoints Ally Doubé as APAC Marketing Director

Uber has appointed Ally Doubé as Asia Pacific Marketing Director, promoting the long-serving executive into a regional leadership role.

Based in Tokyo, Doubé has been with Uber for more than five years and has held several senior roles across brand strategy and marketing, most recently serving as Head of Marketing for Japan and South Korea.

In the new role, she will lead marketing across mobility, delivery and membership in Australia and New Zealand, India, Japan, Hong Kong, Taiwan, South Korea, Sri Lanka and Bangladesh.

She joins the Uber APAC leadership team and will oversee regional campaigns, partnerships and marketing operations.

Lucinda Barlow, Senior Director, Head of International Marketing at Uber, said: “Ally brings a powerful combination of strategic acumen and courageous leadership that galvanises teams, propels brands, and drives extraordinary growth. Under her leadership, Uber Eats has become a household favourite in Japan. Uber Japan was awarded Campaign Asia’s 2025 Brand of the Year and Partnership of the Year, with Ally recognised as Marketer of the Year. I’m excited to see her bring that energy and sharp thinking to APAC and our global team.”

Doubé said: “APAC has always been one of Uber’s most creative and fast-moving regions. I’m excited to keep pushing what’s possible here and turn that momentum into the next chapter of growth across Rides and Delivery.”

Before joining Uber in 2020, Doubé held senior roles in strategic innovation and brand strategy at Austrade and Campbell Arnott’s.

She has commenced in the role and will continue to lead Japan Marketing during the transition period until a successor is appointed.

Main image: Ally Doubé

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