Alphabet reveals A$17.86 billion revenue in Q4 2021
• The tech giant recorded A$17.86 billion, an increase of 28% year-on-year
Alphabet, Google's parent company, have revealed an increase in revenue for the December quarter of 2021, for both globally and for the APAC region.
The tech giant recorded A$17.86 billion (US$12.732 billion), which is an increase of 28% year-on-year, and 9% the previous quarter.
Google advertising pulled in A$85.86 billion (US$61.24 billion) in sales, up 33% year-on-year, while Google’s ad business continues to subsidise its cloud expansion, Google Cloud revenue grew 45% year-on-year.
Total revenues for Alphabet in the fourth quarter came to A$105.97 billion (US$75.33 billion) up 32% year-on-year.
The global giant reported an overall net income of A$28.95 billion (US$20.64 billion).
YouTube ads brought in A$12.09 billion (US$8.63 billion) in Q4 2021, while Google Services, which include, products and services such as ads, Android, Chrome, hardware, Google Maps, Google Play, and Search, totalled A$97.3 billion (US$69.4 billion).
Traffic Acquisition Costs (TAC), the metric used to describe what the company pays other websites to acquire traffic, came in at A$18.83 billion (US$13.43 billion).
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Sundar Pichai, Alphabet and Google CEO, said: "Our deep investment in AI technologies continues to drive extraordinary and helpful experiences for people and businesses, across our most important products.
He added: "Q4 saw ongoing strong growth in our advertising business, which helped millions of businesses thrive and find new customers, a quarterly sales record for our Pixel phones despite supply constraints, and our Cloud business continuing to grow strongly,"
Ruth Porat, Alphabet and Google CFO, said: “Our fourth quarter revenues of $75 billion, up 32% year over year, reflected broad-based strength in advertiser spend and strong consumer online activity, as well as substantial ongoing revenue growth from Google Cloud.
"Our investments have helped us drive this growth by delivering the services that people, our partners and businesses need, and we continue to invest in long-term opportunities," she added.
