Ambient Group NZ rebrands under QMS Banner

QMS Media Limited, the parent company of Ambient Group, has announced the rebranding of Ambient Group to QMS NZ.

QMS Media Limited is a publicly listed company on the Australian Stock Exchange (ASX: QMS).

Effective immediately, Ambient Group will operate its media offerings across ambient, experiential, talent and PR as QMS NZ. This will enable QMS NZ to deliver premium digital and static outdoor advertising, retail advertising at path to purchase, and ambient advertising solutions as it works with clients to provide the most effective outdoor solutions that engage with their target audiences.

Barclay Nettlefold, QMS CEO, said: “We have a great team in New Zealand led by Chris Monaghan as CEO. We are committed to growing our presence in the New Zealand market particularly through an expanded inventory of digital outdoor assets. We expect the demand for digital to power the out-of-home advertising market in New Zealand as it has in Australia.

“Chris leads a committed and experienced team that we will complement with executive support from Australia as well as new local hires. We are delighted with the recent appointment by Auckland Transport of QMS NZ as its media partner and look forward to serving Auckland Transport in developing the market leading out of home offering in New Zealand.”

Monaghan, QMS NZ CEO said “Our partnership with QMS is a clear way forward to become an outdoor force in the New Zealand market. We are now able to leverage the expertise of the fastest growing outdoor company in Australasia, and provide word class digital advertising expertise and technology options to agencies and clients.

“We look forward to working closely with all our stakeholders on a continuing journey, during which we expect to see out-of-home’s share of total advertising increase as it has in key markets around the world.”

Image: QMS signage at Auckland's Britomart station

Source: QMS