AMI announces partnership with Vetassess to introduce micro-credentials for marketers

The Australia Marketing Institute (AMI) has announced its partnership with VETASSESS to introduce a new range of industry-based micro-credentials.

The AMI micro-credential will give marketers an opportunity to strengthen their professional brand with an Australian recognised marketing certification in a range of skills.

John Clay, chair of AMIs Professional Advancement Committee, said: "Our micro-credentials offers a new way to recognise the skills and knowledge that you already have through your current work experience and on-the-job training.

"Micro-credentials form a key component to support professional career paths in marketing; with our other key aspects being accreditation of University degrees in Australia, and the delivery of the most comprehensive marketing education and training programmes through our partnership with the Chartered Institute of Marketing," he added.

Marketers have to navigate an ever-changing landscape of tools, channels, and strategies in order to find success. The AMI micro-credential will provide industry-validated recognition of skills in a range of different specialisations.

Developed in collaboration with VETASSESS, the authority in Australia for skilled migration assessments, the AMI micro-credential is underpinned by industry expert validation.

A professional practice credential - aligned to international qualification and industry frameworks - provides the opportunity to validate skills across five pillars of marketing. The AMI micro-credential also provides recognition of a marketers’ core technical knowledge in areas such as digital and data-driven marketing; content and creative marketing as well as customer experience.

The AMI micro-credential process is designed to be straightforward, with no need to sit an exam or attend any classes to demonstrate skills. The micro-credential is about recognising the skills one already has through an evidence-based assessment. 

AMI micro-credential assessments are conducted by our partner VETASSESS on the basis of the evidence you select to convey and document your expertise in marketing.

VETASSESS executive director Rob Thomason said: "The AMI micro-credentials give marketing professionals the opportunity to showcase their specialist skills in five areas of marketing: data-driven marketing, content marketing, digital marketing, creative design marketing and customer experience.

"These micro-credentials recognise the value of skills and experience built over time. Professional marketers can post their micro-credential to their professional site, signature or website to inform clients and peers of their achievements," he added.

Clay further added: "If you haven’t got a degree or diploma in marketing but have years of experience in delivering marketing programmes, this is a simple way to get industry recognition for your expertise; industry recognition for you to use when applying for new marketing roles."