Amplify grows with GM appointment and new hires

Brand experience agency Amplify has announced the promotion of Sonja Stindl to the new role of general manager and hired Ben Somers as partnerships director, among a slew of new hires.

Stindl, formerly head of talent, has three years of experience at Amplify and previously held a senior talent management role at MaxConnectors. She will oversee people, finance, and legal matters, working closely with co-founders Alex Reid and Tom Maynard.

Stindl said: "It's an exciting time to be part of the creator industry, and Amplify is leading the charge with the best content creators and clients in the business as well as our passionate team driving it all behind the scenes. I look forward to working with Alex and Tom to solidify our offering in Australia and prepare for our next growth phase." 

Somers returns to Amplify after a brief stint at TikTok. With prior experience in Amplify's campaigns team, he will now spearhead the newly-established partnerships division with a focus on driving new business and fostering connections with clients across business teams.

"Returning to Amplify and leading this new partnerships division is a really exciting move for me," he said.

"As a business, we’re growing from strength to strength and the aim of this new team is to drive connections - internally and externally - to meet the needs of our clients beyond traditional campaign structures."

Jess Hill is also joining the company as senior campaign manager from Puig, where she previously worked across Jean Paul Gaultier and Carolina Herrera. Ryan Paturzo, who was previously at Buzzfeed for six years, has been appointed as account director for the production team, and Jyothi Krithivasan rounds out the new hires, taking up a role as partnerships and marketing coordinator. 

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