Anthony Albanese begins campaigning for the 2025 federal election

Campaigning for the 2025 Federal Election appears to have begun as Prime Minister Anthony Albanese tours Queensland, the Northern Territory and Western Australia.

In a bid to win votes ahead of the election, Albanese has announced the $7.2 billion upgrade of the Bruce Highway, which connects Queensland's major cities such as Rockhampton and Cairns.

The highway is also notorious for being one of Australia's most dangerous highways; last year's death toll was 41, up from an average of 29.5 deaths in past years, according to 7News.

Labor is leading its campaign under the slogan 'Building Australia’s Future', which he has pitched as a "choice between building Australia’s future or taking Australia backwards."

“My government cares about Australians,” he said, as reported by The Daily Telegraph. “That’s why we are delivering cost of living relief while strengthening Medicare and investing in infrastructure, childcare and dignified aged care.

“Over the next three years, we can work together to build on the foundations we have laid," Albanese added.

The Federal Election is expected to be no later than 17 May, according to the ABC.

The Labor Party won the 2022 federal election, and creative advertising agency Campaign Edge, led by executive creative director Dee Madigan, was an integral part of that campaign.

At the time, the agency said it worked with the campaign director and researchers to develop the paid media advertising strategy.

"This included working out what were the most persuasive arguments against a Morrison-led coalition government and the most persuasive arguments for an Albanese-led Labor government, and then developing the most engaging ways to present those arguments as advertising, both nationally and by target seat."

Campaign Edge produced over 500 pieces of advertising – from TVCs (BVOD and broadcast) to billboards to radio, and of course, highly targeted digital content, which resulted in the first majority Federal Labor government in 15 years.

-

Top image: Anthony Albanese

Keep on top of the most important media, marketing, and agency news each day with the Mediaweek Morning Report – delivered for free every morning to your inbox.