Apparent nabs Cristina Douglas and Tom Twiby from R/GA

Apparent has appointed Cristina Douglas to the newly created role of creative director experience and Tom Twiby to design director.

Douglas brings over 16 years of experience to the agency, specialising in digital experiences that blend design, technology, and inclusivity.

She joins Apparent from R/GA where she held the role of creative director and led experience design initiatives for clients such as Timberland, Google, Nike and the Museum of Chinese in Australia, and has worked on Toyota Australia’s GR-ID Web3/NFT experience.

Her work has been honoured at numerous shows, including the Webbys, Awwwards, and AGDA.

Twiby joins Apparent as design director, also from R/GA where he led visual design projects across a wide range of future-facing clients such as Toyota, Telstra and Google.

His work spans industries and scales, from redesigning the Grow with Google platform across APAC, to reshaping ethical investing at Australian Ethical, to launching neobanks in Hong Kong and reimagining Australian Defence Force recruitment for the digital era.

Growing and strengthening the experience design offering

Hamish Stewart, chief creative and experience officer, said of the appointments: “Cris and Tom bring complementary strengths and a clear point of view on first-class experience design."

"Together, they’ve quickly elevated our capabilities, winning the respect of our team and clients. I’m excited about what’s to come.”

Suzy Smiley, managing director at Apparent, added: “We’re delighted to welcome Cris and Tom to the team. They will play an integral role in helping us grow and strengthen our experience design offering for our clients.”

Douglas and Twiby's hires come after recent client wins including Optus, Volkswagen Group Australia (Audi, Volkswagen, Skoda and Cupra), Tip Top, Vanuatu Tourism Office and an expanded remit on Google.

Top image: Cristina Douglas and Tom Twiby 

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