Apparent wins creative giant David Jackson

Independent creative agency Apparent has made a major move with the appointment of David Jackson as its new Executive Creative Director, strengthening the agency’s creative leadership during a period of significant growth.

Jackson brings an impressive track record of developing culturally impactful campaigns and award-winning work. His portfolio includes multiple Cannes Lions, with Gold awards for Foxtel’s Grave of Thrones and Golf Adbreak Championships, along with several Lions this year for Volkswagen’s RooBadge innovation.

Game on!

With a background spanning experiential, digital, and brand storytelling, Jackson has held senior creative roles at M&C Saatchi and DDB, and most recently served as National Executive Creative Director at Tribal Worldwide. During his time there, he led high-profile campaigns for global and local brands including Volkswagen, Quiksilver, Westpac, Foxtel, Virgin, and McDonald’s.

Known for pushing boundaries and leading from the front, Jackson’s hands-on creative approach aligns closely with Apparent’s ambitions to evolve its creative offering and deliver work that connects with culture.

“I’m thrilled to be joining Apparent at such an exciting moment in the agency’s growth,” Jackson said.

“What drew me to Apparent is their restless ambition to build on an already successful foundation. There’s something compelling in the understated confidence this independent agency embodies. They walk the walk, not just talk the talk.

Not Alone

Jackson will work closely with Hamish Stewart, Apparent’s Chief Creative and Experience Officer, who praised the appointment as a significant step forward for the agency’s creative evolution.

“The most effective ideas today are born where brand, experience, and comms collide.”

“David brings the kind of creative leadership that thrives in that space. He’ll help us push our thinking and deliver work that not only captures attention but drives real, measurable outcomes for our clients.With recent appointments across visual design, experience design, and creative, I’m inspired by the leadership we now have in place.” Stewart adds

“It’s awesome to be working with Hamish again, one of the nicest blokes in the industry. We’re both driven to redefine how brands connect with people by weaving together experience, stories, and culture," Jackson comments on joining forces with Hamish once again.

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