Apple and Uber Eats among Emmys advertising nominations

Apple, Uber Eats, and Cerave are among the brands whose Outstanding Commercials have garnered nominations at the upcoming 76th Primetime Emmy Awards. The award ceremony will take place on 16 September at The Peacock Theatre in downtown Los Angeles.

The 76th Primetime Emmy Awards honour the best in American primetime television programming, as selected by the Academy of Television Arts & Sciences. The nomination period for this year's awards was from 1 June 2023 to 31 May 2024.

American bi-coastal production house O Positive leads the production company pack, responsible for half of the six nominations, while Apple leads the brands with two nominations.

Last year, Apple won the Best Commercial accolade for its The Greatest global campaign. The two-minute ad, produced by Apple Inc. – the tech giant's advertising, distribution, and branding arm – and directed by Australian director Kim Gehrig of Somesuch Productions, vignettes the different accessibility features Apple provides through its devices and technology.

The award was accepted at the 2023 Emmy Awards in Los Angeles on 8 January, which had been delayed due to the writers' strikes.

[embed]https://www.youtube.com/watch?v=8sX9IEHWRJ8[/embed]

See also: Apple’s outstanding accessibility ad The Greatest wins primetime Emmy

Here's a look at the nominated commercials up for Primetime Emmys gold this year:

Album Cover

Brand: Apple iPhone 15
Production Company: O Positive
Ad Agency: Apple

[embed]https://www.youtube.com/watch?v=ei0WDdT4-6A[/embed]

Best Friends

Brand: Uber One Uber Eats
Production Company: O Positive
Ad Agency: Mother

[embed]https://youtu.be/-yx-VaSgiNg?feature=shared[/embed]

Fuzzy Feelings

Brand: Apple - iPhone + Mac
Production Company: Hungry Man
Ad Agency:TBWA\ Media Arts Lab

[embed]https://www.youtube.com/watch?v=Abti_iE3zEI[/embed]

Just Joking

Brand: Sandy Hook Promise
Production Company: SMUGGLER
Ad Agency: BBDO New York 

[embed]https://www.youtube.com/watch?v=g0qM5Cp7sTQ[/embed]

Like A Good Neighbaaa

Brand: State Farm
Production Company: O Positive
Ad Agency: Highdive

[embed]https://www.youtube.com/watch?v=ikW6yeOADCc[/embed]

Michael CeraVe

Brand: CeraVe Moisturising Cream
Production Company: Prettybird
Ad Agency: Ogilvy PR

[embed]https://www.youtube.com/watch?v=DwOpQHeWo4c[/embed]

See also:
Super Bowl ads of 2024: Squarespace, Uber Eats, Mountain Dew, BMW, BIC
Taboola inks global deal with Apple to power native advertising

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Top Image: Asa Butterfield and Robert De Niro in Uber One Uber Eats' 'Best Friends' ad