Are Media appoints new WHO editor
'The potential for maximising this genuine connection across print, digital, and commercial is enormous.'
Are Media, one of Australia’s omnichannel content companies for women, has appointed Melissa Matheson as the new editor of WHO.
With over 20 years of experience in content strategy, audience growth, and journalism, Melissa brings a wealth of expertise to the role. Her career spans several renowned print and digital publications in Australia, including her time at Pedestrian Group, where she worked on Insider, Gizmodo, Kotaku, and Lifehacker.
In her new role, Melissa will work closely with WHO editorial director Amber Giles and Are Media’s general manager, entertainment, Susan Armstrong. Together, they will focus on steering the strategy, content, direction, and commercial success of the iconic brand as it continues to thrive as an omnichannel platform.
Armstrong said: “Melissa is an incredibly talented editor, with great experience across print and digital brands. Her passion for content and her extensive experience in delivering quality lifestyle and news content, coupled with her deep understanding of omnichannel publishing, will be a huge asset to the brand. She is joining a fantastic team of content creators at an incredibly exciting time for the brand and the business, and we cannot wait to see how she continues to evolve the brand.”
Matheson added: “I’m so excited to become part of the very talented team at WHO. The heart of WHO is captivating, insightful, and real entertainment content that connects with a very passionate and discerning audience. The potential for maximising this genuine connection across print, digital, and commercial is enormous. I can’t wait to get stuck in.”
This appointment marks an exciting chapter for WHO as it builds on its legacy of delivering trusted celebrity news and entertainment while embracing the opportunities of an ever-evolving media landscape.
