Are Media launches its inaugural #MagazineLover campaign
• The campaign is encouraging people to get off their screens and escape with their favourite magazine
Are Media has launched its inaugural #MagazineLover campaign featuring high profile ambassadors encouraging people to get off their screens and escape with their favourite magazine this summer.
Eight magazine enthusiasts from the worlds of lifestyle, fashion, homes and food, including Kerri Anne Kennerley, Ada Nicodemou, Marion Grasby, Poh Ling Yeow and Martha Kalifatidis will share how magazines provide them with much needed inspiration, joy and relaxation.
Running across summer, the campaign created by Are Media and delivered by the projects, will highlight eight leading Are Media brands such as The Australian Women’s Weekly, belle, House & Garden, and marie claire, as well as raising awareness of the entire magazine category.
Louise Cankett, marketing director at Are Media said: “This is a wonderful opportunity to engage new audiences and remind existing readers of the indulgent escape that magazines offer. As most of us gear up for some much needed time off after another challenging year, there is no better time to engage and relax with the quality storytelling and inspiration which our broad portfolio of brands provide.”
Carrie Barker, director of the projects said: “Having spent most of my career in the magazine industry I am a true #MagazineLover, so this is a perfect campaign for the projects. Magazines are such a personal medium, so using influencers as the creatives sharing what is authentic to them will be very natural and inspirational.”
