Are Media launches parenting and beauty boxes in time for festive season

Are Media has launched its first-ever beauty and parenting Summer Essentials product boxes.

The new offering is part of the content company’s strategic focus on e-commerce, with the boxes available for purchase via Are Media’s e-commerce destination, Hard to Find.

The Parenting Summer Essentials box and two Beauty Summer Essentials boxes contain a range of beauty and parenting must-haves, including jewellery, eye masks, discount vouchers, skincare goodies, product samples and more.

Are Media’s beauty network has 165,000 members, more than 450,000 reviews and 250,000 monthly users. The Bounty parenting network has 148,000 members, more than 5,000 reviews and 250,000 monthly users.

Hard to Find founder, Erica Stewart said the boxes present exciting opportunities for both consumers and brands.

“Our significant community of more than 300,000 beauty and parenting members, plus the millions of female consumers we reach through the wider Are Media network, are looking for new product recommendations that are seasonal, on-trend and that feel like a gift-to-self. They also rely heavily on our trusted experts to deliver product offerings in-line with their needs,” she said.

“These audiences really provided us with the opportunity to launch our exclusive shopfronts on Hard to Find, and to offer physical boxes for users to enjoy the latest and greatest products. For brands, it’s an opportunity to have their products integrated into a large and engaged audience."

Summer Essentials parenting box

Major sponsors of the inaugural boxes include beauty providers Clemence Organics, Plunketts Pharmaceuticals, Tribe Skincare, and Hair Capsule, and parenting brands Meeraboo, Aaina & Co, Ninja Mama, and Kakadu Plum Co, among others.

The brand partners have supplied approximately 500 products each to include in the boxes, which will be featured in a product package integration across the entire Are Media network with print, social and digital campaigns, including beautyheaven, Bounty, BEAUTYcrew, Marie Clare, Woman’s Day, Who, New Idea, Take 5, TV Week, Elle and Now to Love.

“In 2023, we will be rolling out extensive gifting and product placement opportunities, creating custom quarterly boxes that really tap into the wants and needs of our audiences," Stewart added.

See also: Are Media to help end women’s homelessness with $1M in advertising services funding