ARN Launch new TVC for Brisbane's 97.3FM's Robin, Terry & Bob

ARN has launched a new TVC for Brisbane’s 97.3 FM’s Robin, Terry & Bob for Breakfast. 

In partnership with the ARN Marketing and Content teams, the TVC creative was developed by Sydney based creative agency Emotive and the print assets by Cre8 Cairns.

Featuring the breakfast show team; Robin Bailey, Terry Hansen, and Bob Gallagher, the creative campaign captures the sense of fun and vibrancy that the team bring to their show each weekday from 5.30am-9am.

ARN’s Marketing Director, Donna Gordon said, “We’re excited to launch this new campaign for Robin, Terry & Bob.  The colourful and uplifting TVC brings to life the fun and warmth of the show, perfect for this moment in time when we’re all looking for some positivity. The creative process with Emotive and Cre8 was truly collaborative and we’re very proud of the results.”

The launch of this multi-channel campaign is part of ARN’s marketing rollout across Brisbane, Sydney and Melbourne with activity across TV, large format, street furniture, digital and print, BVOD and social in the coming weeks for 97.3FM, WSFM and KIIS 101.1.  It follows the January launch of campaigns for KIIS 1065, GOLD104.3 and MIX 102.3 across large format, street furniture, print, digital, BVOD and social.

Robin, Terry & Bob will be hoping that the launch of the TVC will assist in radio ratings, after a rough 2020. In survey 8 of 2020, 97.3FM only went down 0.5 of a point but still recorded the station’s worst result in over five years. Robin, Terry & Bob was down to 8.2% which was also the show’s lowest share in over five years. 

Cume 500,000 (+23,000)
2020 results: Best/worst
Best 10+ 10.9% (8.8%)
Best Breakfast 10.4% (8.2%)

97.3FM Robin, Terry & Bob TVC Credits:

ARN Marketing & Content Teams
Creative Agency: Emotive
Creative Director: James Pash
Business Director: Marshall Campbell
Senior Designer/Animator: Alex King