ARN restructures agency sales team to streamline customer experience
• The new sales structure comes into effect from Monday, August 1
ARN has announced a restructure to its agency sales teams.
The broadcast and on-demand audio company will bring its metro, regional and digital audio arms into one consolidated sales team to create a single point of contact for agencies and clients.
The new ‘All Audio’ sales structure will allow commercial partners to access a breadth of audio knowledge and a seamless customer experience.
The move comes off the back of ARN’s growth in digital audio revenue paired with the recent acquisition of Grant Broadcasters and its representation arm, The Radio Sales Network.
The restructure aims to provide significant benefits to commercial clients, including ease of transaction and speed to market across ARN’s entire Audiosphere.
Angus Leech, ARN’s national agency sales director, said: “To meet market demand as Australia’s leading audio business, we have optimised our sales structure by introducing the new role of Group Business Director (GBD).
“These GBDs will provide our clients with a single point of contact across all our audio touch points, whether that be our #1 ranked metro radio network, to over 120 regional radio stations, Australia’s leading iHeartPodcast Network or youth-based offerings CADA and TikTok Trending. GBDs will be supported by a team of experts specialising in metro, regional, and digital environments, ensuring we deliver the most effective audio solution for the brief.”
The leading media trade publication in Australia.
Get our top stories straight to your inbox daily by signing up to our Newsletter
Group business directors will report into agency sales directors in each state. They are: Kate Blakeley in Sydney, Sam Harris in Melbourne, Emily Buckby in Brisbane, Sonia Russo in Adelaide and Aaron Bryant in Perth.
Jeremy Simpson will continue to be responsible for national regional revenue performance in his role as national commercial director – regional. Denis Donati will oversee the national digital audio performance as podcast and digital audio sales director.
The new sales structure comes into effect from Monday, August 1.
-
Top image: Angus Leech
