As deadline looms, Network 10 and SCA confirm 2-year affiliation agreement
• The new agreement is for two years from July 1, 2021
Network 10 and Southern Cross Media Group (SCA) have announced a new regional television affiliation agreement.
The new agreement is for two years from July 1, 2021, and results in Network 10 extending its metropolitan free-to-air television content from channels 10, 10 Bold, 10 Peach and 10 Shake into the regional Queensland, Southern New South Wales and Victoria commercial television licence areas.
This arrangement will see SCA broadcast 10’s programs including MasterChef Australia, Australian Survivor, The Bachelor Australia, The Masked Singer, The Project and live A-League, Westfield W-League, Socceroos, Matildas and FFA Cup matches.
Beverley McGarvey, chief content officer and executive vice president, ViacomCBS Australia and New Zealand, said: “We are delighted to announce our new agreement with SCA and that our premium content and live news and sport will reach more Australians through the SCA regional network.”
Jarrod Villani, chief operating and commercial officer and executive vice president, ViacomCBS Australia and New Zealand, said: “SCA’s strength in regional Australia, combined with Network 10’s growing audience will deliver a great experience for both viewers and advertisers.
“Ongoing collaboration between us will continue to strengthen our services and we look forward to a strong and successful partnership for years to come."
Grant Blackley, chief executive officer and managing director, Southern Cross Austereo, said: “We are thrilled to announce a new affiliation agreement with Network 10 for the next two years and look forward to promoting and monetising 10’s expanding suite of premium content."
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In march Nine and WIN announced the signing of a new regional television affiliation agreement, replacing its previous deal with SCA.
Under this new agreement, which will commence on 1 July 2021, WIN will pay an affiliation fee of around 50% of its regional advertising revenue to Nine and provide airtime to Nine to allow the promotion of Nine’s assets across WIN’s television and radio network.
As part of the arrangements between Nine and WIN, WIN will also provide a sales representation service for Nine in Northern NSW and Darwin for a period of time.
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Top Photo: Jarrod Villani and Beverley McGarvey
