Asembl drops Raw C x Violet Crumble coconut water crossover

Asembl is bringing the best of both worlds: coconut water collides with Menz Violet Crumble.

This limited-edition release is now available in selected Coles stores nationwide.

The 325ml Raw C Coconut Water Infused with Chocolate Honeycomb blends Raw C’s coconut hydration with Violet Crumble's signature honeycomb flavour, positioning the product as a crossover between indulgence and better-for-you refreshment.

A nostalgic flavour in a new format

The limited-edition drink draws on Violet Crumble’s long-standing heritage while reimagining the brand in a new category.

Menz National Marketing & Licensing Manager Polly Love said the collaboration offers fans a fresh way to experience the iconic confectionery.

“Violet Crumble has been delighting Australians since 1913, so finding new and unexpected ways for fans to enjoy that iconic honeycomb flavour is incredibly exciting for us. This collaboration with Raw C takes everything people love about Violet Crumble and delivers it in a refreshing, summer-ready format that feels both nostalgic and new,” Love said.

The product is gluten-free, dairy-free and contains no artificial colours or preservatives.

Innovation in the coconut water category

Raw C Founder Scott Mendelsohn said the brand is focused on pushing the boundaries of the coconut water segment.

“We’re always looking at new ways to bring creativity, innovation, and fun to the coconut water category. This collab with Violet Crumble does exactly that. The new flavour blends a better-for-you beverage with an iconic Australian classic to create something entirely new and extraordinary,” Mendelsohn said.

Asembl Managing Director Justin Watson described the collaboration as a step up for the category.

“This collaboration between Violet Crumble and Raw C truly raises the bar in the coconut water category. With no artificial colours, or preservatives and no dairy, it is hydration with a touch of indulgence,” Watson said.

Top Image: Asembl

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