Assembled Media to lead digital media for Jayco Australia

Assembled Media has been appointed by Jayco Australia to oversee all digital media activity for both the Jayco and Let’s Go Motorhomes brands across Australia and New Zealand

The data-led media planning and buying agency will leverage its digital capabilities assessment to uncover in-depth audience insights, with the aim of creating a tailored blueprint for growth that drives performance across both new and existing audiences.

The partnership comes as Jayco is celebrates 50 years of helping Australians explore their own backyard with caravans and recreational vehicles (RVs).  

Assembled Media’s Head of Digital Luke Fitzpatrick said the collaboration marks an important milestone for both organisations.

"Jayco is an Australian icon, and with that title comes the responsibility to show up in the market with the presence and impact it deserves. We’re excited to deliver work that reflects their scale, ambition, and position as Australia’s most trusted name in caravanning and RVs."

Scott Jones, Head of Sales and Marketing at Jayco, explained the agency’s expertise in data-led strategies and audience intelligence that will play a critical role in supporting Jayco’s continued innovation and growth across the region.

"Assembled Media’s deep understanding of digital strategy, combined with a clear passion for delivering results, made them the right choice," Jones said.

"We’re confident this partnership will not only elevate our digital presence but also help us connect with new generations of travellers across Australia and New Zealand."

Fitzpatrick said that Assembled Media is thrilled to be working with Jayco to cultivate their brand built on craftsmanship, innovation, and a deep passion for road travel.

"Strong partnerships start with trust and a shared vision, and we’re proud to be part of this journey,” he added.

"Our team can’t wait to deliver meaningful work that moves the needle and builds on Jayco’s legacy.

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