Thinkerbell reframes Aussie Broadband as part Internet provider, part local pub

Aussie Broadband has teamed up with independent agency Thinkerbell, to launched new creative under its Actual Aussie Way platform.

The campaign positions the company as Your Local Internet, highlighting its tailored approach to connectivity across the country.

The work showcases Aussie Broadband’s focus on understanding local network needs — from areas where coverage dips to streets that need extra support — and keeping connections reliable.

The creative uses the idea of a telco that’s part Internet provider, part local pub, to show how it delivers services with a community focus.

https://vimeo.com/1110175157/09d82d8efd

Rebecca Rizzo, General Manager Marketing at Aussie Broadband, said: “We want to remind people that our network is the best fit for Australians because it’s designed and optimised specifically for them.

“We serve up the best internet on the block because that’s who we are.”

Ben Couzens, Co-founder and Executive Creative Tinker at Thinkerbell, added: “Aussie is a business that has future facing tech and grass root values at its core.

“They really are like a techy local pub at the end of your street that knows your name, your usual and serves up the finest free flowing internet in the land.”

The Your Local, Internet campaign will run nationally across TV, BVOD, digital, social, and out-of-home over the coming months.

Earlier this year, Aussie Broadband worked with brand storytelling agency INVNT to bring the brand to life at the Sydney Royal Easter Show with the “Wi-Fi Slam – Bang on Broadband” activation.

The 36sqm high-energy installation fused play, performance, and product messaging, Over 12 days, the activation drew 10,937 participants and stood out amid the sensory overload of the Show’s crowded pavilions.

Credits
Client: Aussie Broadband
Agency: Thinkerbell
Production: The Producers
Director: Mitch Kennedy
Post Production: Manimal Post
Sound: Rumble

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