Avenue C takes QuickBooks media account from UM

Avenue C has been appointed to the QuickBooks media account, taking over from incumbent UM.

This comes after the independent media agency recently won KitchenAid. Avenue C will manage all media for the accounting software brand, excluding SEM.

Jane Merrick, marketing director at Intuit Australia, the developers of Quickbooks, said Avenue C's offering to the brand was a unique proposition within the Australian market.

"The level of industry knowledge relevant to our category and proven success in growing similar business’s bottom line impressed us from the outset," Merrick said.

"This, coupled with what we feel was an unparalleled strategic direction within the pitch process, gave us the confidence that the partnership will enable us to deliver on our commercial objectives.

"This appealed to us over the multiple layers of seniority and complexity in a traditional media house, where continuity can get lost throughout the go-to-market process."

Will Chapman, managing partner at Avenue C, said the agency was looking forward to showcasing the QuickBooks offering in the Australian market.

"From the moment we met Jane, AJ and the team we knew we were the right partner for the Intuit business – they are an awesome team with similar values to our business, as well as a challenger brand anchored in reaching Aussie SMBs, accountants and advisors - so right within our wheelhouse."

See also: Avenue C appointed to KitchenAid’s media planning and buying account