Acast signs popular new mother-daughter podcast, Basically Besties
Kat and Latisha starred on the current season of Parental Guidance
Acast has signed the podcast Basically Besties which is hosted by mother-daughter duo Kat and Latisha Clark.
Kat and Latisha Clark only launched the podcast in October 2022, and it's already generated enormous hype with 80,000 weekly Australian listens, as well as over 4 million downloads. The duo's profiles have grown rapidly since appearing on the current season of Nine’s reality TV show Parental Guidance.
Both Kat and Latisha Clark had significant followings on social media before appearing on Parental Guidance. Kat has over 4.5 million followers on TikTok and was named 2022 TikTok Creator of the Year while Latisha has over 1.8 million. The mother-daughter pair recently completed their first Australian live Basically Besties podcast tour.
Basically Besties was created with production and talent partner Amplify and the new deal sees Acast provide hosting, distribution and monetisation for the podcast as part of the Acast Creator Network
Kat Clark said: “There have been so many ‘pinch me’ moments over the past year, and I could never have imagined that so many people would engage closely with the content that Tish (Latisha) and I produce. From the beginning it’s been about making content and telling stories that are deeply personal, and we’ve had so much great feedback from listeners who have been able to relate to our stories and experiences. Since we launched, the podcast has grown so quickly, and we’re really looking forward to working with Acast during the next phase of our journey.”
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Acast content director for Australia & New Zealand, Guy Scott-Wilson, said: “At Acast we believe strongly in empowering independent creators to succeed on their own terms, and we’re so pleased to welcome Kat and Latisha to the Acast Creator Network. Kat and Latisha have built a hugely impressive following of a traditionally hard-to-reach Gen Z audience, and we look forward to helping with the tools to take Basically Besties to even higher heights in the future”
Amplify creative director, Michelle Melky, said: "Basically Besties is already providing a gateway to podcasting for a young audience, and Amplify is aligned closely with Acast in the shared belief of the power of the creator economy. We’re confident the extremely talented Kat and Latish Clark will be the next Acast podcasters to shine!”
