Bastion Shine rebrands as Bastion Aotearoa

Independent integrated communications agency Bastion Shine has rebranded as Bastion Aotearoa, marking the next phase of its evolution.

It comes after Bastion Aotearoa acquired a senior team to grow its government and commercial offering in Wellington. Managing director Fleur Head and strategy partner Anna Gunnell officially started last week with the rest to follow.

Bastion Aotearoa CEO Toby Sellers said they had a clear vision of what they wanted to achieve and the benefits it would bring the business and their clients.

“Our new name, Bastion Aotearoa, not only emphasises our single-minded focus on the New Zealand market, but our ambition to create a unique, compelling, and strong offer for our clients,” he said.

“Strengthening our capability across the board is key to being able to navigate and solve increasing complex marketing challenges and environments for our clients.

“By bringing that capability together under ‘one roof’ and redesigning our ways of working, clients can now access truly integrated thinking to strengthen brand worlds, change behaviour, and heighten engagement with their customers.”

Bastion Aotearoa is part of independent Australia-based communications group Bastion, which has offices across Australia as well as in Los Angeles and New York.

It acquired leading New Zealand independent agency, Shine, in 2021, becoming Bastion Shine.

Bastion Group CEO Cheuk Chiang says he’s delighted with the agency’s new name, positioning and progress.

“Bastion Aotearoa is better positioned than ever to deliver integrated solutions to the New Zealand market that put people, brands, and organisations in a position of strength,” he said.

Bastion Aotearoa’s clients include Genesis, Spark, Tower Insurance, Air New Zealand, Geely, Volvo and Whittaker’s.

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