Bauer launches new car comparison site WhichCar

Bauer Xcel Media has launched WhichCar, a new digital destination for Australian consumers wanting a straightforward way to research their next car purchase.

Backed by Bauer Media, WhichCar harnesses the expertise and authority of leading motoring brands Wheels, Motor and 4X4 Australia to deliver unparalleled depth and insights into the new car purchase process.

“WhichCar is a fresh, exciting and jargon-free place for consumers to research and compare new cars, and to then connect directly with their local dealer,” said WhichCar general manager Mark Orval.

“Brands like Wheels, Motor and 4X4 have been recommending new cars to Australian consumers for more than 60 years, but we’ve previously never had the means to connect those consumers directly with dealers. Now we do, and in the process we’ve made it easier than ever for consumers to move seamlessly from research to purchase,” Orval added.