BBC Studios appoints marketing consultancy Mindbox to support growth across Asia
Nic Halley: "There’s an exciting opportunity for further growth across content, distribution and licensing services."
BBC Studios has appointed independent marketing consultancy Mindbox to support the growth of its branded services and content across Asia.
The Sydney-based independent marketing consultancy will be tasked with analysing and leveraging key behavioural insights to drive customer acquisition, diversified viewership and retention across its Pay TV and OTT services starting next month.
Nic Halley, founder and CEO of Mindbox, said it was an exciting time to be working with a brand like BBC Studios Asia, which is both a global leader and a challenger brand across different segments.
"Our people-as-a-service model is a great fit given the very specific technology, data management and activation expertise required to operate in a highly effective and efficient manner across very diverse markets."
"There’s an exciting opportunity for further growth across content, distribution and licensing services and we’re thrilled to be able to work in tandem with the team to help them open new channels and better understand consumers preferences and behaviours.
"We’re really looking forward to growing our partnership with the BBC Studios Asia team," Halley added.
Last month, BBC Studios held its 48th annual Showcase event, highlighting a range of international sales for drama series, Beyond Paradise, Blue Lights, Boiling Point and The Famous Five.
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Nick Percy, president of global media & streaming at BBC Studios, said: “From exploring the intricacies of running a new kitchen amid personal struggles in Boiling Point, to the gripping drama of rookie police officers in Northern Ireland in Blue Lights, these sales are a testament to the appeal of thought-provoking storytelling that transcends borders and brings people together.
"Beyond Paradise, Blue Lights, Boiling Point, and The Famous Five have all resonated with international audiences, capturing sales in multiple countries. It’s great to see the global reach of these compelling drama series.”
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Top image: Jacqueline Tang, Ellen Rafferty and Nic Halley
