BBL|14 smashes audience records across Foxtel platforms

The KFC BBL|14 season has rewritten the record books, delivering the highest audience ever across Foxtel Group platforms, including Kayo Sports, Foxtel, Foxtel Go, and Foxtel Now - up 24% year-on-year.

Driving the surge? Record-breaking streaming numbers, with a staggering 1 billion minutes streamed, making it the most-streamed BBL season of all time.

The grand final showdown between the Hobart Hurricanes and Sydney Thunder was one for the ages - not only the most-watched BBL Grand Final ever (up 29% YoY) but also the most-watched BBL match in history.

Fox Sports boss Steve Crawley called the season "outstanding from start to finish."

HOBART, AUSTRALIA - JANUARY 27: Nikhil Chaudhary of the Hurricanes celebrates victory during the BBL The Final match between Hobart Hurricanes and Sydney Thunder at Ninja Stadium on January 27, 2025 in Hobart, Australia. (Photo by Albert Perez - CA/Cricket Australia via Getty Images)

Crawley continued: "Cricket Australia has delivered a summer we’ll all remember. A massive credit goes to the clubs, fans and our world-class graphics, production and commentary teams."

The Melbourne Stars v Melbourne Renegades Derby was the most-watched regular season game, while the Stars, Adelaide Strikers, and Perth Scorchers topped the viewership charts.

Cricket Australia’s Alistair Dobson hailed BBL|14 as a season of epic finishes and unforgettable moments, reinforcing the league’s ability to thrill both stadium crowds and streaming audiences worldwide.

Dobson added: "This year’s record audiences are a testament to the brilliant working relationships between
the League, Clubs, players and our broadcast partners, who have produced world class entertainment throughout the summer."

The record numbers follow a golden era for Aussie sport, with record ratings across AFL, NRL, AFLW, NRLW, WBBL, Netball, and the Australia-India Test series.

Kayo Sports CEO Julian Ogrin summed it up: "Another season, another record. More fans are discovering the unmatched value of Kayo, from live sport and elite commentary to Fox Sports’ world-class production."

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