BCM names Lukas Temple as first managing director
Phil McDonald: 'Lukas brings senior strategy, data and media smarts to the BCM Group at both a client and media agency management level.'
BCM Media and Creative, part of BCM Group, has appointed Lukas Temple as its new managing director.
In the newly created role, Temple will oversee client growth and operations across media buying and planning, creative campaign development, digital strategy, and branding.
Temple joins the BCM Group management team alongside Erin Core, head of research division Veracity Research and Insights, and Emma Bedsor and Mia Hamilton, who lead PR and communications agency IVY Social and PR. As part of the leadership changes, current BCM Media and Creative MD Phil McDonald becomes BCM Group CEO.
Temple brings more than 20 years’ experience in media and creative roles to the independent agency.
Most recently, he was head of strategy and creative at independent agency Cogency, managing creative teams across three locations. His previous roles include chief brand officer at Youi Insurance and senior positions at Ikon, UM, and Starcom.
Erin Core, Emma Bedsor and Mia Hamilton
McDonald said: “While many in our category are cutting senior roles, we are doing the opposite and investing in market leading talent. Lukas brings senior strategy, data and media smarts to the BCM Group at both a client and media agency management level.
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"As a past CMO, he knows the challenges that marketers are facing and how to help overcome them.
“The BCM media offering is about multiplying the impact of clients’ budgets and ensuring effectiveness is embedded into everything we do - Lukas will supercharge that as part of our existing agency team.”
Temple added: “The concentration of talent and experience within BCM Group has blown me away. It’s a team I wouldn’t define simply by its services, but by its impressive track record of effectiveness.
The constant fragmentation of marketing solutions and value is a real challenge for brands and marketers. BCM Group is clearly solving that challenge with its clients, and I’m delighted to be part of delivering such a valuable solution.”
His appointment follows a year of growth for BCM, with client wins including Messi Fragrances, Apollo Motorhomes, Queensland Police Service, and Queensland Fire Department.
Top image: Lukas Temple and Phil McDonald
