Ben and Liam announced as new faces of Vicks VapoDrops

Nova radio breakfast duo Ben and Liam have been announced as the new faces of Vicks VapoDrops TV, Outdoor, Social Media and Retail campaign.

The Adelaide breakfast team Ben Harvey and Liam Stapleton who were formally on national breakfast at triple J, were secured for the campaign by global promotion agency The Marketing Arm because they saw the appeal of the Nova breakfast team as the perfect fit for the Vicks VapoDops brand.

The campaign is based around “Ben and Liam FM” and was an international production across several cities and countries including filming, talent and production in Melbourne Australia, Proctor and Gamble’s international Branch in Singapore and P&G’s global talent procurement Agency: The Marketing Arm in Manchester UK as well as P&G’s Sydney Agency Publicis Communications.

Ben and Liam broke the news of the campaign to Hamish Blake on their Nova breakfast show. Hear Hamish’s reaction here.

The duo are now heard Monday to Friday on Nova 919 Breakfast and they are also heard on Nova National weekend breakfast. They have more than 200,000 Facebook followers and over 300,000 Instagram followers.

In February this year, Ben and Liam took their breakfast show to new heights with a broadcast live from a branded billboard, on top of a building in the Adelaide CBD.

A crazy idea, years in the making, Ben and Liam said they have always dreamed of doing their show from a billboard and now this is set to become a reality.

Speaking about the stunt, the duo said: “We can’t believe we convinced the bosses to give us a billboard to do whatever we want. We thought instead of a picture of us, why not chuck our actual selves on there to give people the authentic experience.”

The Rydges South Park provided the digital billboard on top of their building for the boys to suspend themselves from for the live broadcast.