Bendigo Bank launches first major brand campaign in over five years via Dig

Bendigo Bank has debuted its first major brand campaign since 2018, created by independent creative agency Dig.

Dig founder Paul Rhodes said the new campaign from the B Corp accredited agency highlighted the Bank’s unique approach.

“Bendigo Bank has an ethos very much aligned to that of Dig. We are thrilled to be working with the team at Bendigo Bank, delivering a campaign that brings to life their big bank experience with human values," he said.

“The campaign's ‘Bigger for you’ concept reinforces the idea that Bendigo Bank is better from both an experience and impact perspective, creating a win-win for customers."

The new campaign was launched over the weekend across cinema, TV, digital, and social, and will be visible throughout the bank's retail network from Monday. 

Bendigo Bank CEO and managing director Marnie Baker said the new campaign reinforced the Bank’s position as a compelling challenger to the major banks.

“We have worked hard to earn the trust of our 2.5 million customers and we’re ready to help even more Australians reach their financial goals," she said.

“We are better than a big four bank because we are bigger for what matters most to customers. For your money, for your business, for your community and for you.”

Bendigo Bank general manager of marketing Sarah Bateson said the campaign captured the way the Bank continues to put the customer at the centre of everything it does.

“The Bigger For You campaign reinforces that Bendigo Bank offers the capability of the big four banks, but with the human values and customer care that we’re known for. It’s that combination of a great banking experience and positive impact that makes us the better big bank.

“The continued focus on what really matters to customers is why we’re consistently voted Australia’s Most Trusted Bank, and this comes through in the campaign.”

Credits:

Bendigo Bank

Sarah Bateson, General Manager, Marketing | Consumer Banking
Janet Thompson, Head of Brand, Media, and Content
Sasha Rosman, Senior Manager, Brand Strategy and Content
Clare Kerlin, Brand & Marketing Manager
Jacinta Wright, Creative Director
Deborah Bird, Media Liaison
Madison Emes, Account Manager

Dig

Paul Rhodes, Chief Executive Officer
David Joubert, Chief Creative Officer
Lisa Ramsey, Managing director
Lucielle Vardy, National Executive Planning Director
Stephanie Garner, Group Account Director
Anneka Hosken, Account Director
Callum Yeo, Senior Producer

Production Company – Truce Production Co.

Director – Bill Irving
Head of Production – Michael Ciccone
Producer – Jess Langley
Production Manager – Logan Davies
DOP – Marcus Cropp
Stylist – Anthony Jarvis
Stills Photographer – Jack Dixon-Gunn
Casting – 99 Casting
Offline Editor – Bill Irving
Colourist – Cody Sandberg
Online Editor – Naomi Anderlini
Composer & Sound – Mark D’Angelo, The Backlot Studios

Nunn media

Ben Kershaw. Group Account Director.
Stacey Blease. Account Director
Sophie Holbrook. Account Manager.
Lachlan Petfield.