Blis promotes Elias Psarologos to regional director, ANZ

Blis has promoted Elias Psarologos to regional director for Australia and New Zealand.

Psarologos was previously head of sales for ANZ at Blis. He has 16 years of experience in media, including roles at BBC Worldwide, Domain Media, and Big Ads.

Psarologos said stepping into the role is an "exciting opportunity."

“I am committed to building on our strong foundation and continuing to drive innovation and growth for our clients. Our team is dedicated to leveraging Blis' advanced technologies to deliver outstanding results.”

Reflecting on his journey with the company, Psarologos added: “Working at Blis has been a remarkable experience. The dedication and talent of our team, combined with our cutting-edge technology, make us uniquely positioned to meet the evolving needs of our clients in the privacy-first era. I look forward to leading our efforts to achieve even greater success.”

In February, the inaugural Advertising Debate Club of 2024, supported by the IAB, was held at the Talent office in Sydney’s CBD, with Blis sponsoring the evening.

The session topic was 'Programmatic will be the only way we buy advertising 5 years from now' and the winning persuasion that closed the bi-monthly event was: 'The greatness of advertising lies in its diversity of buying types: from “breath-taking” brand moments, to increasingly sophisticated middle to bottom-of-the-funnel targeting tactics.'

“No one is denying that programmatic isn’t a big cut of what we do day-to-day in digital advertising,” said the opposition’s Hari Caulfield, group programmatic lead at Foxtel Group, including Foxtel, Kayo and Binge.

“But it is definitely not the only way to do it, because we’re always going to need moments that take your breath away.

“Advertising in its purest form is talking to the right person at the right time, and you can do that in a plethora of ways.”

See also: Advertising Debate Club: Will programmatic rule in 2029?