Blobfish International develops innovative campaign for Roadshow Films

Blobfish International has partnered with Roadshow Films and its agency OMD to develop a movie industry first campaign for the new The Batman movie.

In conjunction with Uber Eats, Deliveroo, Menulog, and Door Dash, drivers will deliver food orders to consumers in The Batman branded delivery bags with a QR code they can scan to buy or rent the movie to watch while they enjoy their meals at home.

The campaign is live in Sydney and Melbourne and 20,000 Batman branded QR code bags will be part of the activation.

Consumers can watch the movie on the Apple TV app, Amazon Prime Video, Microsoft Store, YouTube Movies, Google Play Store, Telstra TV Box Office, Fetch, and Cinebuzz On Demand.

Roadshow Films marketing manager, Lachie Mackay, said: "We were eager to engage with consumers directly in their homes in a really unique way and the activation achieves this."

Nic Cann, Blobfish International CEO said: "You can’t fault the engagement we can provide to reach a customer in the comfort of their own home, one of the many new and innovative ways that sampling can engage with consumers and an industry first for the film industry.

"We were so thrilled to bring this fun campaign to life with Roadshow Films, especially since it’s so relevant – who doesn’t love a good movie alongside a delicious meal?"

This comes after Blobfish announced the appointment of Rose Rye as senior campaign manager back in March.

Rye will work closely with some of the major FMCG’s across Australia and New Zealand and will be responsible for managing key client accounts across the Blobfish International business based in the Melbourne office.

The sampling network also announced the appointment of Tom De Vries in March as Blobfish’s new UK sales director, as the business continues its rapid expansion into the UK and European markets.