Bonfire launches creative offering; appoints Luke Williams to lead

Bonfire has launched its creative offering with Luke Williams returning to the independent agency in the newly created Creative Director position.

The new creative services offering comes after 24 years of driving digital performance for some of WA and Australia's most recognised brands.

Bonfire aim to deliver smart, customer-focused, and effective work, backed by the same strategic thinking, account service, and performance under one roof.

Clay Cook, CEO at Bonfire, said: "The idea of a Bonfire creative department has been simmering away for almost a decade. The time was finally right to bring creativity into the business and combine it with what we already do so well."

Williams return to the agency as its new Creative Director comes after eight years working with other agencies and leading campaigns for local and national clients.

He said he was looking forward to the challenge and said: "I'm stoked to be back. I've already been completely blown away by the brains in this place and cannot wait to start infusing them with a creative product."

Rene LeMerle, General Manager - Growth at Bonfire, is keen to help marketers with their goals. He added: "Luke's been the creative brain behind our iconic billboard for years. He just gets it—how to make advertising work for a brand. Now other marketers get the chance to tap into that same creative thinking backed by Bonfire's smarts."

Bonfire's creative department has already kicked off, with new work on the way.

Bonfire has become Western Australia’s largest and most awarded independent performance media agency. It was established back in 1996 by founder and CEO Clay Cook before the agency was repositioned in 2012 to focus on a broader remit.

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