L'OR and Ferrari Hypercar blend their brands for new coffee range

L’OR Espresso and Ferrari Hypercar have teamed up, pairing their distinct brands built on human craftmanship and advanced technology, to launch a new range of premium Italian-style roast coffee blends.

The Passione Rossa collection introduces two coffee capsules that fuses the L’OR  and Ferrari's shared proposition of power and intensity.

Passione Rossa comes as the coffee brand is set to feature across the World Endurance Championship and Ferrari Challenge Trofeo Pirelli, the single-marque championship that brings drivers and dream cars together on prestigious tracks around the world.

L’OR Espresso will also be served in Ferrari Hypercar team hospitality areas, providing a refined coffee experience to racing team personnel, partners, and VIP guests at WEC events globally.

The collaboration, launched in 30 global markets including Australia, features two types of capsules, Maranello Espresso - a balanced, rich blend with intricate notes of red berries and dark chocolate and Imola Ristretto - a dark and powerful ristretto with complex flavours with a creamy texture and hints of dried summer fruit.

Fiona Hughes, JDE Australia GM, said: "We are excited to introduce our new L’OR Passione Rossa collection. This collection is designed to awaken your senses and allow you to experience the power and intensity of L’OR X Ferrari.

"The connection between the two iconic brands is evident: a shared passion and commitment to pursuing excellence, uncompromising in the combination of advanced technology and human craftsmanship.” 

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