Bunnings takes top spot as the best brand in Australia: YouGov 2025
The rankings are based on the Index score from YouGov BrandIndex, which measures overall brand health
Bunnings has claimed the top spot in YouGov’s 2025 Best Brand Rankings in Australia with a scored of 48.1.
The rankings are based on the Index score from YouGov BrandIndex, which measures overall brand health. The score is calculated by averaging six key attributes: Impression, Quality, Value, Satisfaction, Recommend, and Reputation, reflecting how well a brand is delivering on its promise.
Following the household hardware and garden centre chain are Toyota with a score of 47.1, Google in third place at 46.1, Samsung with 46.0, while Colgate scored 43.7, completing the top five.
In sixth place was Cadbury with 43.0, YouTube with 42.1, ranking seventh was Vegemite with 40.0, followed by JB Hi-Fi with 39.5, while Weet-Bix rounded out the top 10 with 39.4.
Top Improvers of the Year
Amazon is the most improved brand in Australia, with a notable increase of +5.4, making made substantial strides over the past year. Its video streaming platform, Amazon Prime, also made an impact, ranking third with a change of +4.1, following WhatsApp, which saw a +5.2 increase.
Guinness and TikTok round off the top five movers recording a change of +4.0 each.
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Other brands making the top ten list of improvers include Qatar Airways (+3.9), Aldi (+3.3), Booking.com (+3.2), Instagram (+3.2) and American Express (+3.1). These brands have shown notable progress, reflecting their growing strength in the Australian market.
Global Top 10
Samsung ranked first in YouGov’s Global Best Brand Rankings 2025, leading across 28 markets with an impressive Index score of 43.0.
YouTube and WhatsApp securing second and third place, both achieving a score of 41.6. Google followed in fourth with a score of 40.0, while adidas rounded out the top five with a score of 35.4.
Nike (35.3), Colgate (33.2), Netflix (33.2), Toyota (31.5), and IKEA (31.4) also made it to the global top ten, reflecting their strong performance across multiple markets.
