Brisbane Radio Ratings 2021, Survey 6: Nova breaks free from the pack

Brisbane Radio Ratings
GfK Survey 6, Survey Period: Sun Jul 11 to Sat Sept 18

UP: Nova 106.9 +1.5
DOWN: 97.3FM -0.9

Nova 106.9 11.7% (10.2%)
Cume: 628,000 (22,000)
2020 results: Best/worst
Best 10+ 12.5% (10.4%)
Best Breakfast 13.0% (10.2%)

Nova has extended its lead on its competition by adding 1.5 points to its market share in survey 6. The station was in a three-way tie in survey five with 4KQ and 97.3FM but now has the top spot all to itself.
The breakfast team of Ash, Kip, Luttsy and Susie turned a slim lead in survey 5 to a comfortable margin in survey 6 after gaining 1.8 points.
Nova continues to dominate the drive slot with the national team of Kate, Tim and Joel who have grown their market-leading share by 2.2 points.
Nova is now #1 in the 10-17, 18-24, 25-39, and 40-54 demographics.

4KQ 10.9% (10.2%)
Cume: 291,000 (6,000)
2020 results: Best/worst
Best 10+ 9.4% (7.1%)
Best Breakfast 10.5% (7.2%)

4KQ has continued its surge in market share by adding 0.7 points. The station is now the outright #2 station in Brisbane after tying for #1 in survey 5. This comes after the station finished fourth in survey four earlier this year.
Breakfast with Laurel, Gary & Mark continues to make headway in their daypart by adding 0.9 points, this follows survey 5 where they added 2.0 points. The show remains the #2 breakfast program in Brisbane.
The station remains #1 in the mornings and weekends and continues to rule the older demographics by remaining #1 in 55-64 and 65+.

97.3FM 9.3% (10.2%)
Cume: 529,000 (25,000)
2020 results: Best/worst
Best 10+ 10.9% (8.8%)
Best Breakfast 10.4% (8.2%)

After tying #1 in the last survey, 97.3FM has now finished #3 as the field begins to separate. This is still a strong result considering that it finished #5 in survey 3.
In breakfast, Robin, Terry & Bob remain the #3 commercial station despite losing 0.7 points.
In drive, Will and Woody remain the #4 commercial show in Brisbane after losing 1.7 points, this follows the pair dropping 0.9 points in survey 5.
The best demographic for 97.3FM is 10-17 with 13.8%.

B105 9.0% (9.7%)
Cume: 517,000 (-21,000)
2020 results: Best/worst
Best 10+ 10.8% (9.7%)
Best Breakfast 11.8% (9.3%)

B105 has remained in fourth spot in Brisbane, which it has held since the last survey.
The station’s breakfast show of Stav, Abby and Matt has remained the #4 commercial show in Brisbane with 9.0%.
Carrie Bickmore and Tommy Little have stayed #2 in drive despite losing 1.2 points.

104.5 Triple M 8.6% (9.3%)
Cume: 384,000 (6,000)
2020 results: Best/worst
Best 10+ 11.3% (9.9%)
Best Breakfast 11.4% (9.5%)

Triple M has stayed in fifth spot after losing 0.7 points. The 8.6% market share posted by the station is the second-lowest in the last five years, the only one that was lower was in Survey 8, 2020, where it posted an 8.2% share.
The Big Breakfast with Marto and Margaux has dropped to the #6 breakfast show in Brisbane after losing 2.0 points. The 7.9% share by the show is the lowest in the breakfast slot at Triple M Brisbane in over five years.
The national drive show Molloy remained the #3 commercial radio show despite dropping 1.9 points.
The station has also lost the top spot for the 40-54 demo, finishing second to Nova.

4BC 7.6% (7.2%)
Cume: 160,000 (-11,000)
2020 results: Best/worst
Best 10+ 9.5% (6.7%)
Best Breakfast 10.6% (8.2%)

4BC remains the #6 commercial station but continues to grain some traction with another positive result, this time adding 0.4 points
Breakfast with Neil Breen has moved up to the #5 commercial breakfast show after a steady result. Drive with Scott Emerson was also steady with 4.1%.

4BH 3.2% (2.5%)
Cume: 90,000 (8,000)
2020 results: Best/worst
Best 10+ 1.6% (0.4%)
Best Breakfast 1.6% (0.4%)

The all-music format continues to gain traction with another positive result. This time gaining 0.7 points.

[embeddoc url="https://images-r2.thebrag.com/mw/uploads/2021/10/GfK_Summary-Report-Brisbane_Survey-6-2021.pdf"]