Brittany Crowley steps up to lead investment at UM

Brittany Crowley has been promoted from Head of Investment, Sydney to National Head of Investment of UM Australia.

In the new position, Crowley will lead UM’s investment team across all markets, working alongside the National Head of Media Planning to align trading and planning outcomes. She will also oversee consistency and innovation across the agency’s investment product.

Anathea Ruys, CEO UM Australia, said: “Britt is an incredible force in our business and since she joined UM, I have been so impressed by her nuanced approach to partnership and negotiations, her care for the people she works with, her commitment to delivering exceptional outcomes for clients and her desire to make our media industry better and stronger.

“We need unquestionable quality at this level, and Britt delivers, so I am delighted she has taken on this important and expanded role and will continue to ensure UM delivers consistent quality with pioneering and precision-driving media execution.”

Crowley joined UM in September 2024 with senior agency experience in trading, strategy and media-owner relationships, delivering campaigns across multiple categories.

Crowley said of her new role: “It’s an incredibly exciting time to be in the media business. The pace of change in technology and data means we can create smarter, more impactful ways to connect with audiences.

"I’m looking forward to working with our talented teams and partners to deliver standout campaigns that not only drive growth for our clients but also set new benchmarks for innovation in the market.

“This year has been exciting for UM, highlighted by the brand’s new global proposition, new client wins and award-winning work that truly showcases our team’s talent.

"I’m proud to be part of such a high-achieving agency and can’t wait to accomplish even more together,” she added.

Top image: Brittany Crowley

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