Bryce Crosswell joins SCA as head of digital sales in Melbourne

Bryce Crosswell has been appointed as head of digital sales in Melbourne for SCA.

Crosswell joins SCA from Acast, where he was the group business director of Victoria. He has more than 11 years of experience in the advertising and media industry in sales and management roles.

Crosswell has been nominated multiple times for the Media-i Salesperson of the Year award.  

In his new role at the radio broadcasting company, Crosswell will be responsible for providing overall strategic direction and leadership to the Melbourne digital sales team to maximise revenue across all digital audio assets.  

Crosswell, who will commence his new role on 19 February 2024, said he was looking forward to joining the LiSTNR team and SCA family.

“As digital audio continues to flourish in Australia, LiSTNR's commitment to delivering diverse and compelling content positions it as a true market leader, catering to the ever-changing needs of the advertiser.

“The prospect of working with the dynamic and forward-thinking team, coupled with LiSTNR's innovative approach, genuinely excites me."

Olly Newton, SCA executive head – LiSTNR commercial, welcomed Crosswell’s appointment and highlighted his proven track record of driving digital revenue.

“Bryce’s expertise and exceptional leadership skills will play a pivotal role in taking the Melbourne digital sales team from strength to strength,” Newton added.

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Top image: Bryce Crosswell