Anita Deutsch joins Mutiny as GM for customer
• Her experience includes McCann and Yellowfin BI
Anita Deutsch joins marketing SaaS company Mutiny as GM for customer.
She worked at McCann for three years and held several different roles, and was managing director for 11 months before departing from the company in 2018.
Deutsch went on to spend two years as the global head of marketing for SaaS company Yellowfin BI.
She was responsible for design and delivery of marketing strategy and people operations across the US, Europe, Asia and Australia.
Henry Innis, managing partner of Mutiny, was pleased to share news of Deutsch joining Mutiny team as GM Customer.
He said in a LinkedIn post on Wednesday: 'We committed at the start of 2022 to building a Customer function that reflected how WarChest could transform businesses, enhance onboarding and investing in educating the market about the power of Marketing Investment Analytics.
"Anita as a leader joining gives me tremendous confidence that we are building the team, people and processes to begin that journey. Building new categories of technology is hard.
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"You can only do it with the best people. We're so lucky to have a committed and brilliant team focused on doing just that," he added.
Matt Farrugia, managing partner and co-founder at Mutiny, also said in a LinkedIn post: "We're absolutely thrilled to announce that Anita Deutsch has joined Mutiny as GM Customer.
"Anita brings an incredible amount of experience building and leading teams and will play a key role in helping us build a world-class Customer function. Welcome aboard Anita," he added.
Deutsch said of her new role: "So excited to have joined the exceptionally talented team at Mutiny and to work with an incredible portfolio of customers, helping them to unlock the power of our ground-breaking marketing investment analytics platform, WarChest."
